This episode is devoted to taking a customer from what they need to what they want on this episode of Tell Me Something Good About Retail.
Create an experience where customers love to buy
Education is only part of the sale; you have to romance the customer.
Dealing with “who cares” syndrome
When you start losing your prospect’s ear, stop talking about you. Start asking them questions.
How a trip to just buy stockings landed a big sale
It was supposed to be just a time filler, but a quick visit to a shop became a thrilling experience for Patricia. Hear what it takes to woo a customer.
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Tell Me Something Good About Retail is a product of The Retail Doctor and is produced by Simpler Media Productions.