Tell Me Something Good About Retail
Tell Me Something Good About Retail

Episode · 3 months ago

The Store As Community Builder


Matt Lafone is the president and general manager of The Athlete's Foot (TAF) North, South and Central America. Lafone joined The Athlete’s Foot with strong experience across branding, retail, merchandising, marketing and franchising. The Athlete’s Foot launched StAART, the Strategic African American Retail Track, in 2020 as an initiative to grow diversity and representation in the sneaker industry through franchising. The Athlete's Foot has 564 stores and e-commerce shops across 32 countries which generated sales of USD 400 million in 2020.

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